You will want to get the best from your email list so will, no doubt, read articles on how spam affects delivery rates in email marketing. They will tell you what you should not include in an email. Most of it will be spot on and one would assume that you would not dream of including whole sentences or even words in all caps and would avoid distributing exclamation marks as if they were scattered from a pepper grinder over pasta. As much as it seems to grate with many, the word gender is significantly safer to use that the alternative.
The negative to renting is that this precious email list never is yours. You never see or have access to it. You rely on the seller’s word that he is not a spammer and that his list is genuine. You create the email marketing campaign, and the owner sends out the email. You simply trust his word. At the end of the day are you sure that your direct mass mailings are going to a targeted receptive list? OR – are junked and spammed?
You should also use your keyword phrase in the headline of your article. This will also help in getting the search engines to view your article. This alone can get alot of traffic from your target market. As search engines spider your article they will start from the top and to the left. Heres where you should use your keywords, but in a naturally, flowing sentence so it does not sound like a robot wrote it.
It might be something quite simple. How were the addresses collected? Perhaps you offered a free gift at a trade fair for any who subscribed to your email lists. Consider if the value of the gift was too much of a temptation.
You might think it possible that local traditions dictate that email marketing is a bad idea on a certain day. You can quite easily split your email list into two and see if there is a significant difference. Your xmails will make this clear.
If a software company offers you a free trial take them up on there offer and try a few other free trials as well. These trial offers will help you to choose what is the most suitable product for you. Read reviews of different software programs, this will give you a good indication of the suitability of the product and if it is the software product that you want.
The final question addressed using ACT! as the primary tool for database marketing. Lori reminded us that SwiftPage is a plug in for ACT! that makes up for the database marketing shortfalls in the ACT! Database program.
In order to come to an informed decision you need to know those on your email lists. If they are all genned up then go for it. If you are trying to attract customers then explanations might be advisable. You could send two or more emails using your email marketing software to sort them into types.