Customer profiling is what gives email marketing its high return. The more you know about the customers on your email lists the more you can target them. It is not just a case of knowing what type of offers they are likely to respond to. It is just as important ensuring you do not make them click the unsubscribe button.
You can hire an email marketing service to host your list and help you run your campaign. This is a great solution starting at about $15/month for a list of up to 500 people and they will take care of all the back-end technical issues.
How much of that can outlook do? When you look at it like that, using outlook for marketing emails because it sends emails is like using your bike to make deliveries because it takes you from a to b. Not as well as a delivery van though!
Is there a flat rate, say, for monthly or yearly use? Is the price depended upon the number of subscribers in your list? Are you able to create a plan that works for your bottom line?
Next step you will need is a website that will convert its visitors to subscribers for your email campaign. As well as, it has to describe some information about your eBook which you will use to get visitors’ email addresses. So the two tasks of the website are to introduce every new visitor about what they will get if they subscribe to your list and give an opportunity to access your eBook through xmails. Don’t make it too long or boring because it has to get the visitors’ email address as soon as possible. The headline, a few bullet points and an opt-in form would be enough to do all the work.
You can do it yourself from your computer for free, but this is generally not a good idea for a lot of reasons. If you have more than 50 people on your list, you really need something more professional.
Getting permission is necessary because if somebody opt in for an email about a product it is because he has plans to buy it, may not be now but in future whereas a random person may not be even interested in that product. By emailing the opted in person you are encouraging him to buy your product which will end up in sales whereas in the latter case the person is not even interested in it, so mailing him will only waste your time and resources.
Email marketing requires time and money. You can use a email marketing software to save your time. Here is a good newsletter software for opt-in email marketing software. It is called iKode newsletter software.